I've just been through this same experience. I have an almost 7 month old Rottie pup that went into play frenzies, especially in the evening, and it was pretty much like having an overtired child. Nothing consistantly got through to him that he needed to slow down. Playing fetch in the yard was good, but if the phone rang and I actually attempted to talk to anyone on it, he would start nipping at my clothing, shredding it. He wanted my attention and right now! Hang in there. They do eventually learn. Ignore bad behavior and if he gets too rough cross your arms and stomp out of the room. Put a door between the two of you for a minute or two. By doing that, you just took away what he wants most and he'll start to think about it when it happens a time or two.
I also took Baloo someplace new every day. Good mental stimulation in addition to physical.
We went to a puppy socialization class, for walks, to parks, through car washes, to Petco, etc.